More Traffic. Want more website visitors? Of course you do. But, instead of paying for traffic by buying an email list or running paid ads, consider adding a blog to your site to attract new visitors. As HubSpot points out, “every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.”
Additionally, blogging can help you build an audience on social media. If you’re writing engaging content, people will be more likely to share it across networks like Facebook, Twitter and LinkedIn.
More Leads. When you have more people visiting your website through your blog, you can use it as an opportunity to convert that traffic into new business. Every time you publish a blog post, make sure you include a lead-generating call-to-action. How do these lead conversions work? HubSpot breaks it down in this very simple way:
- Visitor comes to website.
- Visitor sees call-to-action for an offer.
- Visitor clicks call-to-action, and lands on a page with a form for them to fill in with their information.
- Visitor fills out form, submits information and receives the offer.
More Respect. Use your blog to demonstrate your expertise, and position yourself as a leader in your industry. Customers both respond to and respect leadership.